Privacy policy
SCALE GRP LTD is the controller of personal information processed through FABLEMORROW. This policy explains what we collect, why we use it, who receives it and the rights available under UK data protection law.
Information we collect
· Identity and contact information, including name, billing address, delivery address, email address and telephone number if supplied.
· Order information, including products purchased, order value, returns, refunds, delivery status and customer messages.
· Payment-related information supplied to payment providers. FABLEMORROW does not receive or store the full card security code.
· Technical information, including IP address, device, browser, cookie identifiers and website interaction information.
· Marketing preferences and records of consent, unsubscribe requests and campaign interaction.
· Fraud-prevention, security and customer-service records where necessary.
How and why we use information
|
Purpose |
Typical lawful basis |
|
Process, deliver, return and refund orders |
Performance of a contract |
|
Respond to questions and provide customer support |
Performance of a contract or legitimate interests |
|
Prevent fraud, protect accounts and secure the website |
Legitimate interests and legal obligations |
|
Maintain accounting, tax and transaction records |
Legal obligation |
|
Send marketing where the customer has chosen to receive it |
Consent, or another basis permitted by direct-marketing law |
|
Measure and improve the website using optional analytics |
Consent where required |
|
Establish, exercise or defend legal claims |
Legitimate interests or legal obligation |
Who receives information
We disclose only the information reasonably required to service providers that support the store, including Shopify as the ecommerce platform, payment providers selected at checkout, delivery and fulfilment providers, customer-support and email providers, professional advisers, fraud-prevention services, analytics providers used with the required consent, and public authorities where disclosure is legally required. These recipients act under their own legal obligations or appropriate contractual terms.
International transfers
Some service providers may process information outside the United Kingdom. Where UK data protection law requires a transfer safeguard, we use an adequacy regulation, approved contractual safeguards or another lawful transfer mechanism and apply supplementary protections where appropriate.
Retention
We keep personal information only for as long as needed for the purpose collected and for legal, tax, accounting, fraud-prevention and dispute requirements. Order and transaction records are normally kept for up to six years after the relevant accounting period or transaction, subject to applicable legal needs. Customer-service correspondence is reviewed and deleted or anonymised when no longer needed. Marketing records are kept until consent is withdrawn or the record is no longer required, while a minimal suppression record may be retained to respect an opt-out.
Your rights
· Request access to personal information.
· Request correction of inaccurate or incomplete information.
· Request deletion where there is no continuing lawful reason to retain the information.
· Request restriction of processing in qualifying circumstances.
· Object to processing based on legitimate interests and object at any time to direct marketing.
· Request transfer of eligible information in a structured, commonly used format.
· Withdraw consent at any time where processing relies on consent.
· Complain to the Information Commissioner’s Office.
To exercise a privacy right, email support@fablemorrow.com. We may request information necessary to verify identity and protect account information. Customers can also contact the UK Information Commissioner’s Office through ico.org.uk.
Children
The website and decorative collectibles are intended for adult customers. We do not knowingly use the website to solicit personal information from children. A parent or guardian who believes a child has provided information should contact us.
Privacy enquiries
Email support@fablemorrow.com and use the subject line Privacy Request. Postal correspondence may be sent to the registered office, marked for the attention of FABLEMORROW Privacy.